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Years of Experience
From product upsell
Pragmatic Marketing
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<aside> I am a seasoned product marketing leader with over 14 years of experience driving go-to-market strategies for B2B SaaS startups. With a background in hospitality, AI, and cybersecurity, I’m passionate about helping smaller companies grow through storytelling and differentiated jobs-to-be-done positioning.
I currently call Orlando, FL home, where I share life’s adventures with my energetic Australian Shepherd, Ahsoka. In my free time, you’ll often find me exploring the magic of the local theme parks or digging through an antique shop.
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“In our time together, Vanessa proved she is an absolute product marketing powerhouse! We worked together on a cross-functional new sales and marketing strategy for BetterCloud, where Vanessa created and strategized new content to generate new MQLs.We ended up moving so efficiently and true to market that we ended up closing 2 deals under the new strategy within one month's time.”
Devin Domingo (Solutions Consultant @ BetterCloud)
“Vanessa is an exceptional leader in product marketing, sales enablement, and team building. During our time together at Stratifyd, she made significant contributions to the company's success by developing and leading the product marketing function. Vanessa demonstrated a deep understanding of the market, competitors, and customer needs to develop effective messaging, positioning, and go-to-market strategies. Her insights were invaluable in driving product adoption and revenue growth.”
Meredith Albertson (CMO @ Stratifyd)
<aside> 📧 Email
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<aside> 🔗 Portfolio
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<aside> 🔗 LinkedIn
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